Privacy Policy
Effectus operates https://www.effectusctr.com (the “Site”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.
We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.
INFORMATION COLLECTION AND USE
While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name (“Personal Information”).
COMMUNICATIONS
If you choose to share your contact information with us via the ‘Contact Us’ form, we may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information.
COOKIES
Cookies are files with small amount of data, which are stored in text files and may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your device’s hard drive. By saving information in a cookie, websites can remember preferences or recognize browsers from one visit to another or from one website to another. Only the site or service that places a particular cookie can read the contents of that cookie each time it communicates with your browser.
Essential Website Cookies
We request essential website cookies to be set on your device. These cookies are strictly necessary to provide you with services available through our website and to use some of its features. Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.
Google Analytic Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want us to track your visit to our site you can disable tracking here:
Xandr Cookies
Xandr Inc. (“Xandr”) provides an advertising technology that allows websites, apps and other internet-connected properties to generate revenue by showing advertisements to their users, and allows marketers and other advertisers to show advertisements to individuals online who may be interested in their products or services. The Platform is designed to use information on Internet users that cannot identify them “in the real world.” Xandr has contractual provisions that prohibit clients of the Platform from directly associating Platform cookies with any personal information that directly identifies an individual.
Below you will find information on Xandr cookies, all of which are set on the adnxs.com domain. Except as noted in the table below, all of these cookies are set by the Platform.
Certain of the cookies we use last only for the duration of your internet session and expire when you close your browser. Other cookies are used to remember you when you return to a website and will last for longer. The Platform uses cookies to associate information that does not directly identify an individual with browsers and devices, so that the Platform and our clients can then use the information to select ads for delivery by the Platform. For a detailed privacy statement that applies to the Platform and describes how we collect and use information, and information about how we use technologies other than cookies, see Xandr’s Platform privacy policy.
| Xandr Cookie name | Purpose | Example | Type & duration (session-only or persistent) |
|---|---|---|---|
| uuid2 | It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the Platform.
This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements. In addition, we use this cookie to enable clients to use data which does not reveal or use an Internet user’s real-world identity or data they collect outside of the Platform or acquire from other third parties. This cookie is also sometimes matched to clients’ or other third parties’ cookies so that they can use data they collect outside of the Platform to serve more relevant advertisements to Internet users. When a user opts out of having the Platform used to select ads based on online behavior, the unique value in uuid2 is deleted and replaced with the non-unique value “-1”. For more information about the Platform opt out, click hereOpens in new window. For more information about information collected and used on the Platform, see our Platform privacy page. |
We use this cookie to measure how often people do things like click on or view ads.Our clients use this cookie to help deliver ads to people who have previously visited their websites, purchased their products or used their apps and to recommend products and services based on that activity.
When you opt out of the use of interest-based advertising on our Platform this cookie is set with a non-unique value (-1) and sellers using our Platform may show you less relevant ads because neither they nor advertisers can use data about your preferences to show you ads. |
Persistent. 90 days.
Please note that our uuid2 cookies may be reset on subsequent calls from a browser to our servers, and the expires property will be reset at that time. Cookies are set and reset this way because many different companies use our Platform, and may be setting, reading, and associating data with cookies at various times and in various places. The retention of data associated with cookies is more relevant than the expiration of the cookie itself. Xandr discloses in its public-facing Privacy Statement a data retention maximum of 18 months. However, most data is retained for a much shorter period than 18 months. Moreover, customers of the Xandr Platform exercise control over much of the data associated with this cookie. |
| anj | The anj cookie contains data denoting whether a cookie ID is synced with our partners.
ID syncing enables our partners to use their data from outside the Platform on the Platform. (See our Platform privacy page for more info.) |
Persistent. 90 days. |
Note: Most web and mobile device browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can also learn more about cookies by visiting https://allaboutcookies.org/Opens in new window which includes additional useful information on cookies and how to block cookies using different types of browser or mobile device.
SECURITY
The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
CALIFORNIA PRIVACY RIGHTS
If you are a resident of California, you have the following rights with respect to your Personal Information
- The right to know what Personal Information we have collected, used, and disclosed about you. To submit a request to know, please contact us. You also may designate an authorized agent to make a request for access on your behalf.
- The right to request that we delete any Personal Information we have collected about you. To submit a request for deletion, please contact us. You also may designate an authorized agent to make a request for deletion on your behalf.
When you exercise these rights and submit a proper request to us, we will verify your identity by asking you for identifying information such as your email address, telephone number, and/or information about your account with us. We also may use a third party verification provider to verify your identity. Please note that we are only required to honor such requests twice in a 12-month period.
Your exercise of these rights will have no adverse effect on the price and quality of our goods or services.
Effectus has not sold any Personal Information collected about you; nor does it have any plans to do so in the future.
CHANGES TO THIS PRIVACY POLICY
This Privacy Policy is effective as of 4.16.18 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.
We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.
CONTACT US
If you have any questions about this Privacy Policy, please contact us at privacyofficer@effectusctr.com
